{"product_id":"premium-new-zealand-organic-beef-short-ribs-crosscut-frozen","title":"Organic Beef Short Ribs Crosscut (Frozen)","description":"\u003cp data-start=\"87\" data-end=\"114\"\u003e\u003cstrong data-start=\"87\" data-end=\"114\"\u003eOrganic Beef Short Ribs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"116\" data-end=\"278\"\u003eRich, meaty, and full of flavour!  Our organic beef short ribs are a slow-cooking favourite that delivers fall-off-the-bone tenderness and deep, savoury taste.\u003c\/p\u003e\n\u003cp data-start=\"280\" data-end=\"593\"\u003eCut from our grass-fed cattle raised on Pikiroa Organic Farm, these ribs come from animals that are never transported and are killed humanely at home, in the same peaceful environment where they were born and raised. This low-stress approach ensures better animal welfare and exceptional meat quality.\u003c\/p\u003e\n\u003cp data-start=\"595\" data-end=\"791\"\u003ePerfect for braising, slow roasting, or cooking low and slow in a Dutch oven or slow cooker. The marbled meat melts into rich, silky goodness — ideal for hearty winter meals or special gatherings.\u003c\/p\u003e\n\u003cp data-start=\"793\" data-end=\"913\"\u003e\u003cstrong data-start=\"793\" data-end=\"809\"\u003eCooking Tip:\u003c\/strong\u003e\u003cbr data-start=\"809\" data-end=\"812\"\u003eSear first to build flavour, then slow-cook with aromatics, broth or wine for 3–4 hours until tender.\u003c\/p\u003e\n\u003cp data-start=\"960\" data-end=\"1022\"\u003eHonest, organic, full-flavoured,  just the way beef should be.\u003c\/p\u003e","brand":"The Organic Food Shop","offers":[{"title":"500g","offer_id":51024667017501,"sku":"f-200190015000","price":15.0,"currency_code":"NZD","in_stock":false},{"title":"750g","offer_id":51024667050269,"sku":"f-200190022500","price":22.5,"currency_code":"NZD","in_stock":false},{"title":"1000g","offer_id":51024667083037,"sku":"f-200190030000","price":30.0,"currency_code":"NZD","in_stock":false},{"title":"1300g","offer_id":51024667115805,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":false},{"title":"1600g","offer_id":51493827379485,"sku":null,"price":48.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/6310\/9149\/products\/BeefShortRibs-Crosscut3.jpg?v=1752741723","url":"https:\/\/theorganicfoodshop.nz\/products\/premium-new-zealand-organic-beef-short-ribs-crosscut-frozen","provider":"The Organic Food Shop","version":"1.0","type":"link"}